Niko Zarzani
← Selected Work
NZ-05 · SIDE A · '17

Fashion Lab

Role
UX/UI · Product Design
Year
2017
Platform
Mobile app · In-store

A new in-store digital experience for VIP customers. A mobile app guides the customer journey and talks to videowalls, products, fitting rooms and kiosks inside and outside the shop. VIP customers can live-stream or share a summary of their visit on social; the public app also lets anyone follow fashion trends, targeted outfits and product suggestions they can buy directly.

Selected activities
Persona developmentCustomer journey mappingInformation architectureWireframingPrototypingDesign & technical documentationCloud architecture & HW selection
Context

Luxury retail wanted to make the physical store feel as personal and connected as the best digital experiences, especially for VIP customers, without turning it into a gadget showcase.

Approach

I mapped the VIP journey and designed a mobile app that orchestrates videowalls, fitting rooms and kiosks into one coherent flow, then documented the architecture and hardware selection so the concept could actually be built in-store.

In-store lab
1 / 5
Tablet app
1 / 6